After a three-year hiatus, Spirit Lab returned to the NAB2023 exhibition held in Las Vegas for four days starting on April 16, 2023.

Compared to the NAB exhibition in 2019, Spirit Lab showcased not only a complete set of prime cinema lenses but also introduced the 70-300mm and 20-50mm zoom cinema lenses, along with the 40-100mm anamorphic widescreen lens. This comprehensive lens lineup was displayed at the NAB2023 exhibition.

During the event, the Pure First 40-100mm anamorphic widescreen lens and the Spirit Lab zoom lens 70-300mm quickly gained recognition as star products, receiving praise from photographers and media alike.

The Pure First 40-100mm anamorphic widescreen lens stood out for its unique center deformation design, delivering impeccable out-of-focus rendering, excellent anti-glare capabilities, and its ability to cover a range from ultra-wide angle to medium focal length on full-frame sensors.

At the same time, the Spirit Lab zoom lens 70-300mm showcased its outstanding performance with no distortion, minimal breathing effect, and excellent focus stability. These features have garnered increasing popularity among photographers.